6 ALLES.AUTOWEB, BRANDINGCloseNext As the lead designer for the "Alles Auto" e-commerce platform, I crafted a user-centric design that seamlessly combines functionality with bold aesthetics. The challenge was to create an intuitive interface for a vast array of automotive products, which we achieved through a dynamic, modular design system.Emphasizing responsive design, we ensured a consistent experience across all devices, with a mobile-first approach. Our user research drove the creation of personalized dashboards and streamlined checkout processes, enhancing overall usability. The final result is a visually engaging platform that sets a new standard in the automotive e-commerce space.