2 IBM AUTOLAB™IDENTITYCloseNext The AutoLab concept was an internal initiative to develop a new lab for IBM iX, focused on pioneering ideas in the automotive sector. As Senior Art Director, I was tasked with creating a distinctive visual concept that reflected the innovative spirit of IBM iX while fostering collaboration across teams.The final concept captured the essence of innovation, blending modern aesthetics with functionality, and positioned the internal brand as a catalyst for future automotive solutions within the company.